Alliance Insurance Company Limited - Maseru

Alliance Insurance Co. Ltd was formed in 1993, by a group of predominantly local businessmen with a vision of creating an extraordinary company to bridge the insurance gap in Lesotho. They acquired an insurance license to be one of the only two Short-Term insurers in the country at that time.

The Company is structured to promote focus on excellent service to its clients. It is also committed to creating and unlocking wealth for policyholders, investors and shareholders. We are structured into three business units, Corporate Services, Short Term and Life divisions. Alliance insurance has become a major financial services pioneer providing innovative risk and wealth solutions in Lesotho.

The company’s Operational Head Office in Maseru with regional offices across the entire country.  

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Alliance has grown from strength to strength over the years, increasing its staff complement from 5 in 1993 to over 80 employees and over 130 Sales Agents to date.

Alliance Insurance Company is the leading composite insurer in Lesotho with an impressive cycle of organic growth. We aim to exceed our customer expectations and will always go the extra mile to make our clients feel at home. We take pride in being a Basotho company, and we do what we can to cater to their needs.
Highly committed to Lesotho, we see it as our responsibility to develop the insurance and asset management industry in the country. We strongly believe in supporting our local industry to the fullest extent, and preference is given to Basotho owned companies.

Mission

• To build an alliance with our customers that gives them peace of mind through our accessible, relevant and affordable insurance products, supported by our prompt and friendly service.

Vision

• To remain a trusted & profitable Basotho-owned insurer which is ethical and compliant

Our values
• Trusted
• Respected
• Accessible
• Exceed Customer Expectations
• Committed to the Community